A shift dress with a square neckline and matching sash belt, designed by Claire McCardell (1905-1958) for the label Claire McCardell Clothes by Townley. Born in Frederick, Maryland, McCardell pioneered the creation of casual, comfortable American sportswear for women.
circa 1950s
Townley Frocks (manufacturer)
Cotton
2024.15
2024.15
22080
The L-85 order issued by the US Production Board restricted not only types of fabric but also how much yardage could be used on each garment. McCardell, who had already been making sleeker silhouettes than her contemporaries, thrived under this rationing measure.
Museum purchase.
Digital resource provided by the Maryland Center for History and Culture
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